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How a Dream, a Prayer and Sheer Stubbornness Built a Community Festival

Writer: Chantelle Dean
Chantelle Dean
Jul 26
3 min read

Community does not appear by magic. Sometimes it starts with one person brave enough to try.


Eye-level view of a laptop displaying a podcast landing page
Eye-level view of a laptop displaying a podcast landing page

Community, courage and why sometimes you have to build the space before you feel ready.


Marston Events taught me something I will carry into every chapter I build next.

Community does not just happen.

Someone has to send the message. Book the venue. Ask the question. Risk looking silly. Try the thing before they fully know how it will turn out.


I'll be honest with you. At 12.50pm on the day of The Big Marston Festival, I stood on that field and thought nobody was coming.

Twenty odd vendors were set up. Three performances were ready. A custom bike display was lined up. Months of planning, late nights, self-doubt, spreadsheets and sheer stubbornness had led to this moment. And for those ten minutes before midday ticked over, I genuinely wondered if I had got this completely wrong.

Then Marston Moretaine showed up. And they didn't stop coming.


Why I Did It

This wasn't a business decision. It wasn't a calculated marketing move. It came from something much simpler and much more personal than that.

I missed the old days. I missed that feeling of community, neighbours knowing each other, kids playing together, people gathering just because it felt good to be together. Somewhere along the way, modern life got very fast and very separate, and I felt it.

I wanted to bring that back. Even just for one afternoon. Even if nobody came.


The Will

I had no event management experience. I had no blueprint. What I had was a vision, a stubborn refusal to talk myself out of it, and a community I believed in.

There were moments, many of them, where the practical reality of what I was attempting felt overwhelming. Twenty vendors to coordinate. Performances to organise. Logistics I was learning in real time. People around me who were supportive but probably quietly wondering if this was actually going to happen.

I kept going anyway. Because the why was bigger than the worry.


The Day

By the time the afternoon was in full swing, something remarkable was happening. Families were there. Children were dancing. The custom bike display drew crowds. Performers gave everything they had. Vendors were busy. People were laughing, talking, connecting.

The community I had hoped would come didn't just show up, they brought their energy, their support and their warmth with them.

Hundreds of people came through that field over the course of the day.


What It Meant

The likes, the follows, the comments, the messages asking about next year, every single one of them meant the world. Not because of the numbers, but because of what they represented.

Marston Moretaine gave The Big Marston Festival the seal of approval. They said yes to community. They said yes to coming together. They said yes to something new being built right here, from the ground up, by someone who simply refused to stop believing it was possible.


What's Next

The Big Marston Christmas Gameshow is coming on 5th December 2026. And The Big Marston Festival will be back in 2027, bigger, better and built on everything we learned this year.

To everyone who came, shared, supported, performed, vended or simply cheered from the side-lines, thank you. You didn't just attend an event. You helped build something.

And to the version of me standing on that field at 12.50pm wondering if anyone would come. She had no idea what was about to walk through that gate.



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